Urban Instinct brings you luxury and design perfection. Being mindful of earth’s natural beauty and adopting the raw elements on offer from the outdoors then bringing them to life indoors, capturing the feeling of comfort and simplicity.

Urban Instinct

Urban Instinct brings you luxury and design perfection across pure wool carpet and engineered timber flooring ranges. Being mindful of Earth’s natural beauty and adopting the raw elements on offer from the outdoors, Urban Instinct captures the feeling of comfort and simplicity.

Our wool carpet ranges bring the opulence of our beautiful country to your floor, while the timber styles add instant character. The muted colours of these ranges have been carefully chosen to elevate today’s stylish home interiors without being intrusive. The different textures of each range add a modern twist to an elegant and classic style. With stippled heathers, stunning loops and timeless timber tones, these ranges add the ultimate texture to create your urban sanctuary.

Urban Instinct Timber Ranges

Shoreline Bring timeless coastal character into your home with the Shoreline collection — a premium timber flooring range from Urban Instinct. Inspired by the serene textures and organic tones of Australia’s coastline, Shoreline brings a calm, contemporary aesthetic to any interior. Available in both Oak Plank and Herringbone designs, Shoreline offers… Explore Shoreline

Australian Essentials Bring the beauty of the Australian landscape indoors with the Australian Essentials Range, a premium engineered timber collection made from genuine Australian hardwood. Each 14mm plank is built with strength and stability in mind, featuring a multi-ply eucalyptus core and a durable 3mm hardwood top layer. Range is available in… Explore Australian Essentials

Oak Essentials Choosing from classic standard boards, contemporary wide planks, or sophisticated herringbone patterns, the Oak Essentials Collection is where timeless beauty meets precision engineering. Crafted with a multi-ply Eucalyptus core for lasting durability, this exquisite timber flooring brings the warmth and elegance of real European Oak into any space. Designed for… Explore Oak Essentials

Oak Grove Oak Grove is perfect for builders, renovators, and property flippers who want the luxurious look and feel of real timber without the premium price tag. With a 1.2mm genuine oak veneer and a durable 12mm construction, this range provides the perfect balance of style, strength, and affordability—making it an ideal… Explore Oak Grove

Echo Ridge Narrow boards, endless style. Echo Ridge by Urban Instinct redefines flooring with its elegant 136mm-wide engineered timber planks. Highlighting the natural beauty of Australian species, this flooring range offers the perfect blend of durability and style. The matte finish enhances the authentic woodgrain texture, while the narrow board profile creates… Explore Echo Ridge

Echo Ridge XL Upgrade your space with Echo Ridge XL, the wider board option from Urban Instinct’s Hero Range. Designed with a sleek 196mm plank width, this engineered timber flooring enhances any room with a refined and spacious feel. Featuring the natural beauty of Australian species, Echo Ridge XL comes in three stunning… Explore Echo Ridge XL

Canyon Trail Hickory Sought after for many applications due to its strength, and durability, Hickory Hardwood has evolved from old fashioned tool handles and wooden wheels, into sporting materials like baseball bats, manufactured into furniture and of course into Hickory Hardwood flooring due to its hardness and unique character in the grain. Explore Canyon Trail Hickory

Wild Plains Hickory From deep and luxurious mahogany to rustic and earthy chestnut, the Wild Plains Hickory colour range has been carefully selected to suit every style and preference. Whether you’re aiming for a classic look, natural rustic charm or a cosy and inviting ambience, we have the perfect colour choice to transform… Explore Wild Plains Hickory

Sandsong Herringbone The Sandsong Herringbone Collection offers six complementary colours from the 190mm Sandsong range, providing both style and versatility. With its distinctive French pattern, Sandsong Herringbone adds a touch of character that will enhance any interior. Explore Sandsong Herringbone

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Urban Instinct Wool Ranges

Amphorae Elegant, structured, and timeless — Amphorae offers a refined loop pile construction with a clean, tailored aesthetic. Its tight, consistent loops create a beautifully even surface that delivers a sophisticated finish ideal for modern interiors. Crafted from 100% New Zealand wool, Amphorae combines natural resilience with understated luxury, making it… Explore Amphorae

Waipara Softly textural and organic — Waipara brings natural character and depth to any space. Its textured loop construction adds subtle dimension and movement underfoot, capturing light and shadow for a gentle, handcrafted look. Made from 100% New Zealand wool, Waipara blends warmth, comfort, and authenticity, ideal for relaxed living spaces… Explore Waipara

McCrae Sunset Inspired by the golden glow of a setting sun along the coastline, McCrae Sunset captures the relaxed beauty of seaside living. Crafted from 100% New Zealand wool, and manufactured in Australia, this loop-pile carpet reflects the shifting tones of sand, driftwood, and twilight skies. Soft underfoot yet naturally resilient, McCrae… Explore McCrae Sunset

Sovereign Manor Sovereign Manor is a gorgeous loop pile carpet with a tailored appearance that’s quite rustic in nature. It offers everything you’d want from a residential carpet - being durable, family-friendly, and easy care. Made with 100% New Zealand wool. Explore Sovereign Manor

Heritage Way A cut pile carpet of serene appearance which will beautify any home interior. With gorgeous colours to choose from including soft, clean mid-tones plus on trend browns and greys, Heritage Way is a stylish yet durable option for any home. Made with 100% New Zealand wool. Explore Heritage Way

Bonaparte Place Bonaparte Place is a family-friendly and hard-wearing loop pile carpet. There’s no rustic here, just a tailored heather loop pile that looks sharp on the floor and will suit everything from a villa to an apartment. The honeycomb patterning gives a similar look to sisal. Made with 100% New Zealand… Explore Bonaparte Place

Blackwood Park Introducing Blackwood Park, a meticulously woven elegant loop pile of subtle beauty and expert craftsmanship. Bringing to life the essence of nature through its low and tight pile, inspired by Japanese zen gardens. Explore Blackwood Park

Kensington Grove Kensington Grove radiates timeless elegance and superior quality. Offered in a stunning variety of colours in a multi-level loop pile, this premium wool carpet brings vibrancy and sophistication to any room. Its natural fade and stain resistance, along with hypoallergenic properties, ensure a warm, soft, and luxurious feel underfoot. Explore Kensington Grove

Hampton Bay Embrace the timeless elegance of Hampton Bay, a premium 100% NZ wool carpet designed for luxurious living. Inspired by natural beauty and coastal sophistication, Hampton Bay brings warmth and refined texture thanks to its linear pattern and stunning colour palette. Explore Hampton Bay

Serenity Peak Experience the epitome of luxury with Serenity Peak, crafted from 100% New Zealand felted wool. The felting process shrinks natural fibers, reducing shedding and increasing resilience. Featuring a plush 11mm thickness and a stylish loop design, Serenity Peak combines aesthetic appeal with exceptional performance. This range brings a natural approach… Explore Serenity Peak

Caples Valley Caples Valley's raw and tactile colour palette is designed by nature itself. A harmonious blend of neutral heathers and stipples celebrates the beauty of this wool loop, with rustic, sandy, and smokey tones as the key highlights. Made from 100% homespun woollen fibres, this loop pile carpet offers a variety… Explore Caples Valley

Montauk Point Montauk Point weaves the elements of 100% New Zealand wool with the textural beauty of a loop pile construction to create a classic carpet. Available in the most luxurious colour palette, there’s a tone to suit any home. Durability, quality and sophistication for the eyes and underfoot. Explore Montauk Point

Safari Hotel Safari Hotel showcases an organic, linear pattern which will add texture, depth, and luxury to any space Explore Safari Hotel

Tallinn Tallinn is a reflection of Nature. Beautiful rustic texture in a selection of earthy tones, produced using the highest quality wool fibre to create a hard wearing, yet elegant floor covering. Explore Tallinn

New Country An earthy colour palette with a rustic texture will bring a feeling of handcrafted quality into your home. Soft underfoot so a pleasure to walk on every day… Explore New Country

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