Urban Instinct brings you luxury and design perfection. Being mindful of earth’s natural beauty and adopting the raw elements on offer from the outdoors then bringing them to life indoors, capturing the feeling of comfort and simplicity.

Urban Instinct

Urban Instinct brings you luxury and design perfection. Being mindful of earth’s natural beauty and adopting the raw elements on offer from the outdoors then bringing them to life indoors, capturing the feeling of comfort and simplicity.

With a Nordic influence, our wool carpet ranges bring the opulence of our beautiful country to your floor. The muted colours of these ranges have been carefully chosen for blending with today’s stylish home interiors without being intrusive. The different textures of each range add a modern twist to an elegant and classic looking carpet. With stippled heathers, stunning loops and timeless tones, these ranges are the ultimate texture to create your urban sanctuary.

The Urban Instinct range

Saint Magnus There’s nothing quite like wool carpet underfoot, with its softness, character and quality unsurpassed. Saint Magnus is a range that offers this and more, with a textured loop style synonymous with contemporary design that will stand the test of time. Selecting from a tasteful palette of colours, your carpet will… Explore Saint Magnus

Montauk Point Montauk Point weaves the elements of 100% New Zealand wool with the textural beauty of a loop pile construction to create a classic carpet. Available in the most luxurious colour palette, there’s a tone to suit any home. Durability, quality and sophistication for the eyes and underfoot. Explore Montauk Point

Matheson Tweed Produced using 100% pure NZ wool, this elegantly styled loop pile carpet provides the perfect platform to transform any family home. Explore Matheson Tweed

Royal Kingston This carpet celebrates royal charm and is ideal for those looking to create a regal aesthetic within the home. Royal Kingston features a lineal appearance which exudes the look of grandeur, and includes a fantastic mix of neutral shades with 100% New Zealand wool - making it perfect for complementing… Explore Royal Kingston

Safari Hotel Safari Hotel showcases an organic, linear pattern which will add texture, depth, and luxury to any space Explore Safari Hotel

Canterbury Fields A classic wool rich twist pile is the perfect compliment to any family home. Refined in look, whilst being easy to maintain and allergy friendly, makes this a wonderful carpet for any family home. Explore Canterbury Fields

Tallinn Tallinn is a reflection of Nature. Beautiful rustic texture in a selection of earthy tones, produced using the highest quality wool fibre to create a hard wearing, yet elegant floor covering. Explore Tallinn

New Country An earthy colour palette with a rustic texture will bring a feeling of handcrafted quality into your home. Soft underfoot so a pleasure to walk on every day… Explore New Country

Tromso Tromso is slightly irregular in appearance, making it a true reflection of nature. This 100% pure wool carpet has a bold texture, yet soft feel, creating a comfortable, functional and desirable floor. Explore Tromso

Caples Valley Caples Valley's raw and tactile colour palette is designed by nature itself. A harmonious blend of neutral heathers and stipples celebrates the beauty of this wool loop, with rustic, sandy, and smokey tones as the key highlights. Made from 100% homespun woollen fibres, this loop pile carpet offers a variety… Explore Caples Valley

Explore our other ranges

Oxford-Park-Mist 612x420 carpet in bedroom

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