Like an architect building their dream home or an artist covering their walls with beautiful art, flooring showroom owners have the knowledge and passion to create beautiful flooring solutions when it comes to their own projects. Given their extensive knowledge and product selections at their fingertips every day, we were keen to know what Australia’s most successful showroom owners chose for their homes and why. Who better to ask than the winners from the inaugural Flooring Xtra Conference which just took place in sunny Queensland. Stores winners are selected from across the country who demonstrate outstanding customer service and sales, amongst other criteria.

Western Australian Store Of the Year

Kelsey, from the Western Australian Bunbury store, reveals they had their furry friends in mind when they selected their flooring. I have 5mm vinyl planks that were installed in a new build in January. I love that they are soft underfoot, waterproof, easy to clean and pet-friendly!!! Great for when my dogs are running around after tennis balls in the house.”

Bunbury Flooring Xtra

Bunbury Flooring Xtra

Bunbury Flooring XtraBunbury Flooring Xtra Store Owners Kelsey and Mark Douglas

Victorian Store Of The Year

Across the country in Victoria, owners of the successful Mansfield store has their Flooring Xtra product offering throughout his home. All our hard floors are covered with beautiful Oak flooring and bedrooms are Wollemi solution dyed-nylon carpet.” Both the hard and soft flooring selections here exude quality and style- a beautiful choice for this alpine home.

Mansfield Flooring XtraMansfield Flooring Xtra

Mansfield Flooring Xtra Conference

Mansfield Flooring Xtra Store Owners Stuart Farrelly and Michelle Kirley

Queensland Store Of The Year and National Top Store Of The Year

In Queensland, we were keen to hear what the Gladstone store owners (and winners of the Australian Store of the Year!) selected for their holiday home. Owner Emma talked us through her selections. “We have recently had our holiday house (shack) renovated and installed Karndean Korlok in Canadian Urban Oak. Built on the sand we needed something flexible that would deal with subfloor movement while also looking the part, being easy to clean, waterproof, low maintenance and functional. We love it and the colour is absolutely perfect for the beach house décor.” It sounds heavenly! We’re waiting for our invitation…

Gladstone Flooring Xtra

Gladstone Flooring Xtra

Conference Winners Gladstone Flooring Xtra

Gladstone Flooring Xtra Store Owners Matthew and Emma Connell

New South Wales Store Of The Year

Yamba store owners ponder their dream home filled with Flooring Xtra selections, from the floor up! “I would head straight for the beautiful 100% wool carpet by Cavalier Bremworth made from superior New Zealand wool. Then Karndean Van Gogh range timber style vinyl planking. It’s incredibly hard-wearing and is available in a wonderful colour palette. And of course, plantation shutters for indoor windows, panel blinds and roman blinds in beautiful textured fabrics and zip trak blinds for the outdoor eating area.” We can’t help but think this would be the most stunning home…


Yamba Flooring Xtra

Yamba Flooring Xtra

Conference Winner Yamba Flooring Xtra

Yamba Flooring Xtra Store Owners Sue and Roger Varcoe

South Australia Store Of The Year

Our South Australian store winners, South Adelaide really took the time to consider what their busy family (twin four-year-olds and a border colliesay no more!) needed in their home. Owner Genevieve explains. “At home, we have engineered oak planks from the Forest Retreat range in colour Pilliga through all living areas with a few jute rugs to soften the space. The stairs and bedrooms are carpeted in a deep charcoal wool. We wanted a wool carpet so choosing a darker colour felt like a great way to make it a really family-friendly choice. We’ve had the floors installed for a little over two years and love them. They’re timeless and tone well with a wide range of colours when changing little details to the décor of our home.


South Adelaide Flooring Xtra

South Adelaide Flooring Xtra

Conference Winner South Adelaide

South Adelaide Flooring Xtra store owners Gen and Sean Dingwall

Most Improved Store Of The Year

Our last flooring expert comes from Proserpine where showroom owner Kristy is taking inspiration from their very own store for when they work on their dream home. “We love the ‘Forest Retreat – Soul Elements’ Range in the Blackbutt wide board, we have put this exact product on the wall in our showroom and it looks amazing and attracts a lot of positive attention.  If we had the opportunity to put new flooring into our own home, we would use the Engineered Timber range.”

Focus On Flooring Xtra

Focus on Flooring Xtra

Conference Winner Focus On Flooring Xtra

The Team at Focus On Flooring Xtra


For more flooring inspiration, you can download or view our complete flooring style guide, The Fifth Wall. Alternatively, head into your closest store to talk flooring with experts who can be found in every showroom!

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