Trend Forecasting: What we’ll be seeing in 2020 and beyond
The word ‘trend’ associated with interior design or design products can divide people. Many find trends fascinating, wanting to follow closely what’s fashionable or current. Others avoid it, wanting to create something timeless for their home. It is possible to see beyond the surface with trends though, particularly in flooring, something you hope to invest in for longevity. New technologies and materials, for example, is one area of trend forecasting which everyone can appreciate. Sustainability is another area, with wonderful developments allowing for exciting new products.
Every year we attend the Scarlet Opus trend forecast as part of the Décor & Design Fair in Melbourne. It’s fascinating to see how trends originate and evolve, how designers and consumers respond to the ever-changing world we live in. They travel the globe, researching and doing all the deep-thinking for us to create the palettes of tomorrow. We’ve rounded up some of the ‘stand-outs’ from the trend-forecasting heavy-weight that is Scarlet Opus.
Colour was such a large element of the forecast this year. Although it is always covered, we have been gravitating towards neutral, softer pallets for many years now. Accent colours are sage greens, light blues and blush pinks and peaches. What we might start to see moving forward though are bolder colours, such as Koi red, mustards, deep sea greens, purples and indigos. What goes around eventually comes back around and we’re particularly keen on some of the beautiful, colourful carpets on offer at the moment.
Different trends are emerging which don’t share too much common ground in the way of materiality and texture. Some explore new technologies, some are glossy and patent in appearance while others celebrate authentic, natural materials, such as lava stone and shearling. From a timber, or timber-look flooring perspective, jindai cedar was highlighted, a beautiful Japanese variety. Within the Australian market, this would be similar in tone to some ash, beech or eucalyptus varieties.
Each year, this theme reinvents itself, ramps up and becomes more and more relevant to our lives, particularly within consumer culture and design. There is some anxiety surrounding what, at an individual level, can be done to counter this crisis. And, if our individual attempt at leading a more sustainable life is even helping in the grander scheme of things. Collectively, if we each do our bit, it will make a difference. From a design perspective, this can mean buying quality over quantity and products that are built to last. It can also focus on newly imagined materials and products constructed from recycled content. Products such as Recycle by Dunlop are leading the way, constructing their foam underlay from 90% recycled content (old foam sent back from flooring retailers).
Working across disciplines, or multi-disciplinary design has been happening for some time, but here we start to see, in particular, a reinterpretation of traditional crafts in contemporary settings. Consider this: traditional weaving/ sculpting or carving reimagined in new modern ways, collaborations between artist and maker or crafts-person and producer. This is a very grass-roots style trend emerging and tends to be colourful, modern and highly-patterned. One of our Mirage rugs comes to mind.
The future is bright as consumers demand more from their purchases. They will seek deeper meaning from the products they buy. Sustainability, socially conscious, quality or even spirituality. What does this mean for the everyday man on the street? It means they want something beautiful but loaded with meaning, whether that be from an environmental perspective or otherwise.
Get Social with us!
Facebook: Flooring Xtra Australia