Urban Instinct

Urban Instinct brings you luxury and design perfection. Being mindful of earth’s natural beauty and adopting the raw elements on offer from the outdoors then bringing them to life indoors, capturing the feeling of comfort and simplicity. With a Nordic influence, our wool carpet ranges bring the opulence of our beautiful country to your floor. The muted colours of these ranges have been carefully chosen for blending with today’s stylish home interiors without being intrusive. The different textures of each range add a modern twist to an elegant and classic looking carpet. With stippled heathers, stunning loops and timeless tones, these ranges are the ultimate texture to create your urban sanctuary.


Fibre type: 100% Wool

Carpet style: Textured Loop Pile


Fibre type: 100% Wool

Carpet style: Textured Loop Pile

Matheson Tweed

Produced using 100% pure NZ wool, this elegantly styled loop pile carpet provides the perfect platform to transform any family home.

New Country

An earthy colour palette with a rustic texture will bring a feeling of handcrafted quality into your home. Soft underfoot so a pleasure to walk on every day…

Oxford Park

The true definition of Urban Instinct. Tailored, yet a bit rustic. Produced from 100% soft New Zealand Wool, this is refined luxury.

Canterbury Fields

A classic wool rich twist pile is the perfect compliment to any family home. Refined in look, whilst being easy to maintain and allergy friendly, makes this a wonderful carpet for any family home.

Safari Hotel

Safari Hotel showcases an organic, linear pattern which will add texture, depth, and luxury to any space

Secure Transaction Secure Transactions